Just before jumping on the bandwagon that says “postcard printing is the all time finest marketing tool”, it is important that you know what postcard printing is all about. There are actually four basic aspects of postcard printing you need to know and these are the postcard size, paper stock, design file forms and coatings. Each of these aspects of postcard printing has their important role to work in order to ensure that you get the best quality postcards ever.
The postcard size doesn’t necessarily mean that there would be only one standard size to fit all sizes of postcards. It’s because various sizes requires for different postcard printing equipments in fact a slight change in the size of the postcard might have an adverse effect on its price. And thus, in order not to be shocked simply by printing prices afterwards it is wise to get first printing quotes. In this way you will be guided on just how much your postcards will costs. Likewise, certainly not hesitate to ask your postcard printing company on the postcard dimension that work best on their equipment.
There are two aspects of paper stock that you should be aware of. Paper stocks can either end up being glossy or matte. If you wish to have your postcards printed completely color you will then be made to choose between a CS2 stock and a C1S share. CS2 stock has a gloss finish off on both sides while the C1S share has a gloss finish on only one side and its other side creating a matte finished. Between these two stocks and shares the C1S was the most commonly used since the ink used in postcard printing doesn’t dry up on the high shine part of the paper stock so they resulted in printing on the matte side from the stock.
But that was a long time ago, presently there are already inks that effortlessly dries on glossy stocks. The glossy stocks are far cheaper compared to semi-gloss stocks and exude much character on them that’s why it is a far better choice for postcards.
In terms of the style file formats, it is important that you inquire your postcard printing company the kind they are accepting. Although, there are printing companies that accepts various document formats however there are still some which makes use of only limited types of software and file format in their design development. And what these companies often do is they would try to convert your postcard design file into the format that is accepted by their postcard printing tools.
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However , there may be some problems that may be encountered during the file conversion. One of the common problems faced involves font defaults and text loss to ensure that no such error occur it is necessary that your postcard project undergo proofing before finally submitting your postcard design for printing. Or even better, you may try to save your design file in a PDF format. This way you will see very minimal conversion and manipulation that have to be done in your design file.
The finishing is as important as the first couple of steps in postcard publishing. There are two types of postcard finish or coating and these are ULTRAVIOLET coating and Aqueous coating. The particular UV coating provides the postcard with this shiny look and feel. Especially applicable for color images which you may want emphasized. Its drawbacks are in terms of its susceptibility to finger print scars and smears.