Web masters and web site owners over years have been fighting for one simple thing: a better ranking in the Internet search engine Searches! The reason is simple and clearly comprehended. Better the ranking, greater could be the traffic to the web site and the popularity augments. The motive of the site will be fulfilled and the return on investment increases. The getting better rankings is known as Search Engine Optimization or SEO. There are various methods and tools of Search Engine Optimization and with the development of technologies, the tools are getting better and better keeping in mind the stringent requirements from the popular search engines like Google and Yahoo. This article tries to give a brief overview of the different Search Engine Optimization tools which become convenient for the web masters and the Search Engine Optimization companies. The overview will contain a brief description of the tools with their pros and cons pointing to their areas of growth.
TOOLS RELATED TO KEYWORDS:
Keyword Analyzer: Goran Nagy and Chris Shelter jointly developed this keyword analysis tools and with new updates frequently, this software has developed rapidly and has performed well in the ever-changing scenery of the World Wide Web. Basically based on Overture keyword research tool, it has the ability to analyze the extracted data from the WordTracker and Keyword Discovery. There are certain pros and cons of the Keyword Analyzer and they are:
o It has a wonderful get tool.
o Capable of importing Key phrase Discovery and WordTracker data.
o Uses terms related to Google.
um It is extremely friendly with the search engines.
o Functionality of right-click addition.
u Bonus add-on tools are provided.
o Has minor interface glitch. Clicking on the menu creates a new tab automatically.
o Unable to mix different keyword lists.
o Mainly uses the Overture data which lacks 100% accuracy
The Key word Analyzer is best suited for PPC advertisers, AdSense publishers, Niche Miners and also to some extent SEO people.
McDar Keyword Analysis Tool:
McDar Keyword Evaluation Tool has come up in the front of Search Engine Optimization as a completely new breed of tool. It does not focus on pre-optimization analysis of the keywords but actually focuses on the post-optimization analysis of the key phrases. In other words, it analyses the key phrases when the page has already been optimized! And guess what? It can study the competition for the particular keyword!
Once the onpage optimization of a page for keyword or even phrase is done and optimized page becomes live and searched simply by Google spiders, you need to enter the following information in the McDar
Keyword Analysis Tool:
o Enter the URL of the page to be optimized in the McDar Keyword Analysis Tool.
o Enter the keyword on the basis of which the web page will be analyzed.
Once the above two measures are done, the McDar Key word Analysis Tool analyzes the following which can be considered as the pros of the tool:
um Number of listed pages in Google.
u Total number of backlinks available to that will page in Google.
o Total number of backlinks available to that page in Yahoo.
o Page rank using the ‘allinanchor’ (The entered keyword or phrase).
o The general page ranking for the website.
When the analysis is done, the results can be used for optimization on the basis of informed decision.
The major drawback of the device is that the tool looks at a small set of SEO factors!
Key terms remain as one of the most important factors for the website to get optimized and reach a better ranking. The WordZe tool helps to get some of the most impressive keywords in the market. WordZe makes a study of the keywords and on the basis of the reviews, data trends and variations of the keyword, the performance of the keyword is judged. The design of WordZe is refreshing and it provides a wide range of tools which are capable of providing effective and reliable keywords.
o The WordZe has a very user-friendly interface.
o WordZe provides reliable and powerful keyword data. The term rank tool provides an unique information set.
o The performance associated with WordZe is quite modern and soft.
o WordZe charges monthly. The monthly membership fee is thirty-five dollars.
o The word rank study tool of WordZe has a great limitation. It is too restrictive naturally.
In spite of the restriction, WordZe is among the strongest tools in the market and customers can be very satisfied with the overall performance.
EQUIPMENT RELATED TO DOMAIN:
Domain Stats Tool: As the name suggests, the Domain Stats Tool helps the web masters to get all the information about the web site site of the competitors. The statistical information extracted by the Domain Stats Device include Age of the domains, Dmoz listings, Yahoo WebRank, backlinks depend, Alexa Traffic Rank, number of web pages indexed by the various search engines line MSN, Yahoo, Google etc . These types of results become very hand plus help to explain why some of the competition are doing well in the Search Engine searches and what things are to be done so that your web site performs well!
Domain Age Tool: Age of the Domain usually refers to two things. The age of the web page in question and the length of time for which, the particular domain has been registered. This really is required to check the longevity of the web site and the authenticity as well. People may trust the older website a lot more that the new ones. The Domain Age Tool displays the estimated age of the web site on the World Wide Web. This allows you have a look at the early stages of the web site and you can optimize your web site accordingly.
The drawback is that it can only indicate that the competitor website is attaining edge in the search engine results because of the associated with the domain. This is however good because you can come up with other techniques and SEO techniques to increase your page ranking.
Reciprocal Link Checker: The Reciprocal Link Band makes use of the advanced techniques to examine the status of links and create the reports in the txt or html file. It is actually responsible for two factors:
o Checking the popularity of the web site and
o Overall visibility from the web site.
The responsibility of the Reciprocal Link Checker is to observing backlink status and managing inbound links of the web site. The particular Reciprocal Link Checker manages the various testing links on the web site automatically plus increases the page rank.
o It is a powerful utility for promoting the particular page ranking of the web site.
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o This supervises and checks the position of the backlinks.
o It has highly interactive and user friendly graphical interface.
o It enhances the link high quality and also its popularity.
o It really is cost effective, reliable and fast.
o Reciprocal Link Checker can take popular in case of Pay-Per-Click activity because of the deceptive clicks and thus increase the cost!
TOOLS RELATED TO LINKS:
Majestic SEO: Majestic SEO is one of the most advanced backlink evaluation services and it allows exhaustive back-link reporting. The tool provides reports on the following:
o Domain Summary: provides top anchors report, top referring domains report and best page reports.
o It provides the table which shows domains which link to the site.
o It checks the links to both the www as well as the non-www versions for any web site.
um Allows viewing of source red flags for more specific reports.
o It provides the feature of export-to-CSV
There are various other features or advantages of the particular tool but mentioning all of them stay out of the scope of this article.
There are certain drawbacks as well. They can be summed up as:
u Must have some ‘online sorting and filtering of the data’ option. Though the data can be exported to exceed and sorted, online sorting assists and makes life easy.
u Some of the data seem to be out dated.
Maintaining these disadvantages aside, the Regal SEO is a very handy and comprehensive tool that can be useful for the web experts
Link Harvester: Link Harvester is one of the most innovative of its breed. It helps you to take a deeper look into the results compared to any other tool. Another added advantage is that it works quicker than any tool. The tool makes use of Bing! API and hence, the users do not have to worry about the search engines’ terms and conditions violation.
o Quick enough to find out every single site linking to a web site or a domain.
o It discovers the number of indexed pages.
o It finds out the total number of home page hyperlinks, inbound links and deep link proportion.
o It provides information about the D block IP address.
o It really is free and fast.
o The particular tool is known to provide links to WhoIs source and Wayback Machine next to every single domain.
o The tool lacks the function of scraping pages for collecting link text and this is because, any additional function makes the tool slow.
u The tool uses only one motor for data linkage.
Apart from the downsides, the tool on an average is among the best in class!
Hub Person: The Hub Finder is yet another free of charge and useful tool for examining links for the purpose of SEO.
The Hub Finder comes with the following features or advantages:
o It captures the particular page ranking in Google or Yahoo.
u It allows highlighting of every one authority in the results and enables viewing of the hub pages (potential) links.
o Allows CSV result of the result.
o The users may set the search depth.
o Allows comparison of backlinks in the top ten ranking sites.
o Offers a list of the total number of hub webpages in the total number of the sites indexed.
o Quickly finds out the total number of topical HubPages.
There is an obvious drawback to the Hub Finder. The disadvantage can be:
o The existence of the scrapper internet sites in certain fields can cluster up the output of the Hub Finder.
There are several other advantages and some disadvantages associated with Hub Finder but , taking a person through each of them, remains out of the scope of the article.